Let me offer you an idea that multiplies your success up to 300%

What idea can I offer you that’ll do that? In a word, it’s your OFFER. Tests have proven time and time again that a compelling offer can generate MORE responses by up to 300%. What constitutes an offer?

Take ‘Buy one, get one free’ and another, ‘50% discount’. Same intrinsic value, but human nature being what it is, the buy-one-get-one-free offer almost consistently outpulls the 50% discount offer by 300%.

Of course, an offer can be a myriad of things… a price reduction, a free sample, a discount coupon, a free information kit, an extra strong guarantee, a free survey or consultation, free seminar, easy payment, free trial, small gift. One swimming pool company offered ‘An extra 5ft of pool FREE if you buy in the off season’. It reportedly worked gangbusters for them.

Just finally, what separates a ‘good’ offer from a poor one is often in the PERCEIVED VALUE built around it. ‘Dimensionalising’ the value. Telling its ‘magic story’.

In some instances, I advocate devoting almost as much space to describing the benefits of the OFFER – (say a free information kit or special report) - as I devote to selling the product itself.

If you'd like more great ideas for maximising your marketing, download our free "Recession Proofing" white paper at ResultsCorporation.com.au

How to mix a 20 TIMES multiplier ingredient into your ads

It’d be fair to say many businesses don’t advertise (especially in tough economic times) because they believe it ‘doesn’t work’. But here’s the rub. In one of our surveys of businesses, almost NO ONE had done any testing of the elements that make an ad WORK. Most especially, they hadn’t tested their headlines or offers.

It’s disconcerting, not only when you consider that running ads is expensive, but because there’s a massive ‘opportunity cost’ of having ads under perform. Especially when testing these elements can MULTIPLY response by 2, 5 or 20 times.

So what’s a ‘great’ headline?

Great headlines are those that GRAB attention, FLAG down a prospect, and COMPEL them to read on. In stark contrast, most ads just say, ‘Here we are, here’s our contact details’. Boring and useless!

DON’T advertise unless you are committed to creating an ad that performs like an ‘engine room for enquiries’. That’s why we spend a LOT of time in Marketing Help Online teaching how to write great headlines.

A quick idea on how to write a good headline

Try studying the ‘mail order’ ads that appear over and over again in the media. (The Sunday supplements are full of them.) If these ads appear often, and they’re genuine ‘direct response ads’, you can be sure they will have been tested to get the most effective headlines, offers and wording.

You’ll quickly see how these advertisers are harnessing the power of a headline, tapping into human nature, and hitting the right ‘nerve’. You’ll get ideas on how your own headline can be improved. And even if your effort doubles your response, or gets 20% more, how bad could that be?

Hit upon the RIGHT headline and your profits go through the roof.

If you'd like more strategies to help you battle the recession, go to www.resultscorporation.com.au

Your Business' Website...

I don’t normally post Marketing Mentor articles onto the internet. But I think business people need to see this one...

Based on the feedback from the few people who’ve seen this article pre-release, it has hit a nerve!

(In fact, creating a good website is one of the 10 strategies you need to recession proof your business. If you'd like to know how to recession proof your business, go to www.marketinghelponline.com and use the enquiry form to request a copy of my new white paper. It'll tell you the exact steps to take.)

There’s clearly a LOT of frustration and discontent out there with websites. One client told me he paid a ‘web company’ $7,000 months ago to do his website, and still it isn’t finished. Other clients admit they’re embarrassed to even give out their web address.

It seems a lot of people are being taken advantage of, and sold on the fact that web design is some mysterious area they’ll never understand.

Now, we’re NOT web developers. But we do understand what good communication is. Especially in the online world where, as one web expert quipped, people have the attention span of a fruit fly!

In short, we decided this article would be too valuable for you to miss out on. Especially as it reveals what we did, step by step, to redesign and re-write a client's website. The aim is to maximise his online sales. He’s excited about these ideas and already has his web company re-doing his site.

Click here to download the article.

It’s totally free to you and without obligation.

Chris

P.S. Naturally, I look forward to the day you come on board for a full membership of Marketing Help Online. You can join Marketing Help Online level one for free at www.marketinghelponline.com