Marketing and Advertising with Chris Newton: September 2011

Sunday, September 25, 2011

Proof that you CAN boost your profits in 'recessionary' times

Some weeks back I wrote to you about our classic Breakthrough Marketing Strategies program just re-released from our archives.

I'd like to share excerpts from two of the emails I’ve received since. Not just because they're energizing to read, but also because they highlight how the Breakthrough Marketing Strategies still produce phenomenal results today. Perhaps even more so today.  The first excerpt is from Neil Cavill, a restaurateur.



Hearing both yourself and Paul Dunn in the sample audio track gave me a ‘rush’ … A rush to go back and re-visit my roots in marketing, and to re-visit my original BREAKTHROUGH MARKETING STRATEGIES program I had purchased in the early 90’s.
Back then, after being ‘guided’ (seriously misguided?) by a few marketing companies to double my turnover, I realised their strategies also doubled my overheads and halved my profit.
Getting BREAKTHROUGH MARKETING STRATEGIES re-focused me.
Implementing the strategies meant our restaurant quickly became busier. Even more, we were making more than 5 times more profit than ever before. I worked only the busy shifts and continually ‘marketed’ my business from the outside and more importantly, from within the business.
Chris, I sold my share in the business (after 6 years) for OVER 15 times what I had paid for it!
I’m now back in the restaurant trade and I need my ‘tools’. I tend to follow successful programs, and BMS is the very best I’ve seen. I pulled out my old tapes and two were worn out/ broken, three were missing….presumably in the car that I’d sold in the 90’s!
I contacted the RESULTS CORPORATION and immediately joined the mentoring program. (And thank you too for replacing my old tapes with your new CD program!)
Already, I have put in place a few strategies that have increased turnover by 20-30%.... More will come …WOW!.
Anyone serious about bringing back the ‘love’ of being in business should take advantage of purchasing the BREAKTHROUGH MARKETING STRATEGIES PROGRAM. It has real life examples that are life and business changing.
Again, thank you Chris Newton for helping me out with the CD version and Grand Compendium…It will be worth its weight in GOLD!
Neil Cavill
 
And here's another... from the CEO of one of Australia's most successful Retirement Villages...

In 1993 I was in at the deep end, having just been appointed the manager of The Village Glen in Rosebud on the Mornington Peninsula south of Melbourne.
As a land surveyor who knew nothing about selling retirement units, I was daunted by our list of vacant units (50) after “the recession we had to have”.
Just by good fortune I came across The Results Corporation audio cassette program, “Breakthrough Marketing Strategies”. The investment required back then was $2,500.
This program, which I still use, turned our business around. Our management and sales and marketing “Results” mindset continue to deliver for The Village Glen. We now serve 900 residents in 615 units. And we have 800 active potential clients and a waiting list of cash buyers.
I have no hesitation in recommending this program. Your business will soar if you who are prepared to invest the time to listen and implement the ideas.
Peter Nilsson

Two widely different businesses. Both producing extraordinary profits with Breakthrough Marketing Strategies.

 
Especially NOW, having access to these strategies can be your secret weapon for huge profit growth.

 
The Breakthrough Marketing Strategies program includes an 18 track CD set, workbook and business self-audit questionnaire …

 
PLUS a bonus (electronic version) 942 page information packed Grand Compendium full of worked examples, marketing case studies, before-and-after re-writes of ads, sales letters and sales scripts, and much more.
Collectively they used to sell for $3,500.

 
Now you can get BOTH for just $484. We have just four left from the original print run, so getting in quick would be wise.

 
Incidentally, if you didn’t get to hear the sample ‘snippets’ last time, or want to revisit them, here’s the link: http://www.chrisnewtonblog.blogspot.com/

 
(By the way, some people have difficulty accessing the audio link online.  If that's you, give us a call on +617 3300 6909 and we'll burn a copy for you and mail it out to you.)

Sunday, September 11, 2011

Short business development Video from our UK colleagues


 Our colleagues in our UK office of Results Corporation have put together an excellent video that really encapsulates the basics on how we create a solid plan for optimising sales and client acquisitions.

To watch it, just click here. It may take a little while to load, but it is well worth it.

Or copy the URL below and paste it into your browser's URL address:


Enjoy,

Chris Newton

If you know anyone who would find value in receiving the recession proofing white paper or indeed to receive Strategy Briefs, feel free to email Daniel at: daniel@resultscorporation.com.au, and he'll organise to include them.