10 Low-Cost or No-Cost Strategies That Will Recession Proof Your Business –

And why they’ll deliver you a huge profit windfall as your competitors batten down and pull back on their marketing

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Written as the Global Financial Crisis hit, this report quickly became our most sought after white paper. Today, with the economy still strained and many businesses still hurting, we continue to have a steady stream of business owners requesting it.

The reason being is that the message hasn’t changed. If your business is your lifeblood, if it is your ‘retirement plan’, you’re in trouble if you don’t act. 


Protecting your business could be the only thing standing between you and a nervous bank with the deeds to your house. And if you have shareholders, they’re going to want to see immediate action to protect their interests.

Now before we move on, a key point. These strategies aren’t ‘new’. They’re not even difficult to implement. Furthermore, they’re as much about plugging the holes of lost sales opportunities as they are about creating NEW ones.


Which means, be alert not to dismiss these strategies ‘because you already know all this’. Or you think ‘we already do this’. Chances are, you don’t. Not nearly to the level you need to.

Paradoxically, MOST businesses never actually implement these strategies properly. As a consequence, they are unaware of the massive ‘bleeding’ they’re sustaining.

Finally, recession-proofing isn’t about ‘cutting back’. Cost control is vital of course and your CFO or external adviser should be called in on that. But recession-proofing is really about OPTIMISING what you’re already doing now. 


It’s about optimising opportunities when others are gripped in fear. It’s about being rigorous and smart with your marketing. And it’s about implementing strategies for cementing customer relationships that will repay you for a lifetime.

If your business didn't have the marketing systems in place when the recession hit, then it is not too late. But taking action to ‘recession proof’ your business is not a luxury to do sometime. It calls for action right now. Fill out the contact form below today and take action for tomorrow.

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