When you have just delivered a product or service to a client, this is the best time to invite them to buy again. For example, someone who has just had a great time at a resort is hot to re-book. Someone who has just bought landscaping supplies is hot to build a barbecue or a pergola.
People are BEGGING to be led, to have someone show they CARE. And inviting them to again enjoy a purchase is a great way to show you care. It can be as simple as a brochure for your next product inserted with the purchase they’ve just made, or a follow up letter or courtesy phone call.
Hard as it is to accept, the most RECENT purchaser is the most likely to buy again.
Sign up to free Marketing Strategy Briefs like this one, or check out my sample Marketing Articles.
Monday, September 29, 2008
Monday, September 22, 2008
The hidden profits in a Multiple Contact Strategy
At one of our ‘boot camp’ workshops, presenter US marketing guru Jay Abraham had the entire audience stand up. Then he said, “Please sit down if you responded to Results Corporation’s FIRST letter inviting you to be here”. Some 15% of the audience sat down. “If you responded to the SECOND communication, please sit”. Another 10% or so sat.
After he’d repeated this several more times, there was still some 35% of the people standing! What he had so graphically demonstrated was that unless you have a MULTIPLE CONTACT STRATEGY, you are going to MISS OUT on a massive amount of sales. Especially if yours is a high ticket item purchase. (Our boot camps were $4,500+)
Also, vary your communications. One might be a letter … another a letter and CD, another an email … You might include a series of testimonials, samples of your product or special report, an ‘act now’ offer … and so on. You can have a lot of fun with this and you’ll boost your campaign results!
For more great gems like this one, sign up to my free bi-monthly strategy briefs at: http://www.marketinghelponline.com.au/enterprise/3-membership-sign-up-options.html
You can also find some great 'sample' articles on my website: www.marketinghelponline.com.au
After he’d repeated this several more times, there was still some 35% of the people standing! What he had so graphically demonstrated was that unless you have a MULTIPLE CONTACT STRATEGY, you are going to MISS OUT on a massive amount of sales. Especially if yours is a high ticket item purchase. (Our boot camps were $4,500+)
Also, vary your communications. One might be a letter … another a letter and CD, another an email … You might include a series of testimonials, samples of your product or special report, an ‘act now’ offer … and so on. You can have a lot of fun with this and you’ll boost your campaign results!
For more great gems like this one, sign up to my free bi-monthly strategy briefs at: http://www.marketinghelponline.com.au/enterprise/3-membership-sign-up-options.html
You can also find some great 'sample' articles on my website: www.marketinghelponline.com.au
Sunday, September 14, 2008
Improve your business' conversion rates
This riveting interview reveals how one business owner improved his company’s sales conversion rate from 1 in 19 … to 1 in 4 …
The interview is just over 12 mins in duration, and chock full of profit making insights to have you challenging YOUR sales processes.
Click here to hear it now: www.marketinghelponline.com.au/1.mp3 (12 mins 18 secs)
For more great ideas, sign up to my free small business marketing strategy brief emails.
Also check out the great sample articles at my website: www.marketinghelponline.com
The interview is just over 12 mins in duration, and chock full of profit making insights to have you challenging YOUR sales processes.
Click here to hear it now: www.marketinghelponline.com.au/1.mp3 (12 mins 18 secs)
For more great ideas, sign up to my free small business marketing strategy brief emails.
Also check out the great sample articles at my website: www.marketinghelponline.com
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