When you have just delivered a product or service to a client, this is the best time to invite them to buy again. For example, someone who has just had a great time at a resort is hot to re-book. Someone who has just bought landscaping supplies is hot to build a barbecue or a pergola.
People are BEGGING to be led, to have someone show they CARE. And inviting them to again enjoy a purchase is a great way to show you care. It can be as simple as a brochure for your next product inserted with the purchase they’ve just made, or a follow up letter or courtesy phone call.
Hard as it is to accept, the most RECENT purchaser is the most likely to buy again.
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