So you've written an awesome sales letter. Spent hours sweating over every sentence. But does it go out to the prospect with a closing line that says, “Please don't hesitate to throw me in the bin”?
Of course you won't have used those words, but if it says “Please don't hesitate to call me if you have any further questions, or for more information” ... or words to that effect, you may as well have said “throw me in the bin”!
Wherever possible, say something PRO-active like: “Because this is so important for your business and I know you’ll have some questions, I’ll call you in the next four days ...” Then call. Will this make you more sales? You bet!
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