Can you communicate with your customers TOO often?

Most people would give a resounding YES to that. To be honest, we too are very protective of the frequency of mailings we do to OUR clients.

It's interesting to note that one of America's most successful stationary mail order companies used to mail its customers 50 TIMES a year.

The guiding rule must be... only mail someone when you genuinely believe you're offering something they'll appreciate receiving. It's RELEVANCE that matters more than frequency

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