Can you communicate with your customers TOO often?

Most people would give a resounding YES to that. To be honest, we too are very protective of the frequency of mailings we do to OUR clients.

It's interesting to note that one of America's most successful stationary mail order companies used to mail its customers 50 TIMES a year.

The guiding rule must be... only mail someone when you genuinely believe you're offering something they'll appreciate receiving. It's RELEVANCE that matters more than frequency

If you'd like more strategies for business success in this global recession request our free Recession Proofing white paper here.

Why you should consistently seek PR...

You may be amazed at how receptive the media is to your story. If you have been performing ‘awesome’ feats for clients, and your clients love you for it, TELL your story to the business magazines and the daily press. Of course, they won't be interested in something that is a straight plug for you. But if it is tied to a theme ... like small business making a success ... winning against the odds ... helping others to succeed ... adding value to others in creative ways ... then that IS news.

When you DO succeed in getting a write-up, you'll get a boost to your profile and to your credibility. ‘If it’s editorial, it must be true!’ But the potential doesn't stop there. With the publisher’s permission and acknowledgement, reproduce the article and use it in every way you can... mail it to your clients, to your prospects, or add it to your testimonial sheet. In short, one simple article can work for you for YEARS.

If you'd like more strategies to bring your business success in these unstable times go to: www.resultscorporation.com.au ... for a free report.

Podcast: A ‘Magical Formula’ for making your business more PROFIT

Tim Stokes is a ‘where-the-rubber-hits-the-road’ expert in helping business owners to gain FREEDOM through focusing on the numbers that matter in their business. Download the Podcast here:

http://www.marketinghelponline.com.au/pod2.mp3

Want some more explanation of the ‘magical formula’? Tim’s worksheet is at:

http://www.marketinghelponline.com.au/timstokesworksheet.pdf