A quick entry for today...
Mark Hartley of The Tree Doctor of Rooty Hill in Sydney (yes, Rooty Hill!) really took upon himself to follow up every lead, even 'dead' leads, until they told him not to. He simply DIDN'T give up.
Result? He converted 32% of the old leads on the first follow up! And a further 10% in subsequent approaches. He estimated that one idea was worth around $80,000 in additional sales to him. An idea worth following up on, don't you think?
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